Get that radio work. As a radio station program director, consultant and talent coach I've worked with some of the best known voices and names in the European radio. There is something we all have in common. They all began their careers by presenting some kind of audition tape sent to a prospective employer, like me. One thing is certain, no matter what the current trend, the radio stations are always looking to find, nurture and promote new talent. Realistically, even its best eventually get a better offer or even withdrawn. Air tendency talent to be the career and motives are not always opportunities for the right people. I've heard thousands of recordings of the show and hope many sabotage his chances right at the first hurdle. The radio is big business, if you work for station Ma & Pa or one that is part of a multi-station chain. I hope you can help make a great first impression. The most important step is to determine the name of making decisions in the destination station, and write to it directly. All that is needed is a quick call to ask who is responsible for recruitment of talent. A duplicate "Dear Sir" approach shows a lack of resources and can not connect on a personal level with PD overwork.

His modestly covering letter should describe how to improve the air in the line-up. It should also indicate any relevant experience, because This letter is key to ensuring that the voice heard. The time and attention here will open doors and ears. The next vital step is to listen to the station and the To get a clear understanding of how and who might be trying to appeal too. I ran Easy listening stations and received auditions Urban Rap DJs. Sometimes the same person called me and insisted that his act is just for us! On these occasions, I try to be calm and professional. Now go to the demo tape. More often today is not a tape at all, but an e-mail Deputy MP3. This approach is perfectly acceptable. Please be at the top of your mind that the PD has a limited time, and that the first 30 seconds really count. He or she is looking for someone who can win and hold the hearing. In real life when you is in the air, listeners give the same time. They vote with a quick stroke adjustment button below. Your demo should include about 6 links. Everyone must take into or outside of music. However, do not include the whole song. Cut the middle a few seconds before and after the start of his voice. We call this telescope. The general rules are: One thought per link. Focusing on a single topic and the name of the station.

Speaking with one person in a unique voice. Most ability to be one to one. Not all of you. You should know how to end the link or just before opening the mike. Less is more radio. Use everyday language. Not being an announcer. If you focus too much on his voice, not sound natural. Try to make each different link. Here are my suggestions for topics.

* Stationality. Something that the station is doing a big promotion or contest.

* News. The news that everyone is talking about today.

* City. It's happening in the city, where transmissions from the station.

* Personality. The beginning of a word is personal. It's your life and observations.

* Musicality. You love the songs and artists for playback.

* Accessibility. You are real and participation in the air? How is connected to your world? When you listen to your destination station should take note how exactly the mark of the season. Getting this wrong can show you immediately are not a "fan" of the product you want to be part of. The key to a great show and the radio program is preparation. The key to success is to be authentic and original. Good luck.

Neil Portnow on Starting a Career in the Music Industry

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